Long live the guide…

We were recently fortunate enough to have been interviewed by Donald Strachan from National Geographic Traveller magazine, for a piece he was writing about the current state of travel and niche interest guides. This is obviously an issue at the forefront of our thinking at present, especially as we await the second edition of the Independent Coffee Book: London back from our printer. In the internet era it can seem at times that travel-based enquiries revolve around internet searches and business directories; a sorry state of affairs when you consider how much false and unreliable content is out there, perpetuated by a host of faceless websites who’s foremost function appears to be advertising. When compiling information and content for one of our guides, we rely as little as possible on internet searches and go direct to the source for information if it needs clarifying. But further to the minefield of unreliable information and user-based reviews, it is also extremely difficult to find trusted sources for most coffee related searches, from brewing methods, to it’s history and on so on. Whilst there are hundreds of websites - some of which that are entirely dedicated to providing links to reliable coffee content - a large part of the process comes down to how discerning a reader or traveller you are. And this is where the purpose of a guide really become necessary. Where do you turn if you have searched high and low for a recommendation, only to be left having to use your own intuition to find it? It brings about an interesting question with regards how informed we are as tourists or city dwellers and, more specifically, what serves as the best medium for relaying reliable and informed content. In going forward the argument between apps, internet searches and books will no doubt continue, but for our part, we will continue to strive for factually correct content and recommendations that won’t disappoint. It’s not about ratings, advertising money or a competition over who has the most recommendations. We still want what we always have done, in this regard: reliable recommendations that show us something that has hitherto been hard to find, coupled with content that we can be sure of. It’s the crux of a complex issue that is insightfully argued by Donald, and one that is dealt with better in the article than we can do justice to ourselves. Long live the guide…
You can read Donald Strachan’s full article here:





